He is reluctant to hire Patricia because he knows that Marcela wants her there to spy on him, given his reputation as a womanizer. Armando is in search of a new secretary and interviews both Betty and Marcela's best friend, named Patricia Fernández for the same position. Marcela is an Eco Moda executive and daughter of the deceased co-founder, Señor Valencia. He is engaged to Marcela Valencia (because he needs her vote to be president). She sends her résumé to Eco Moda without a photograph, thus securing an interview.Īrmando Mendoza, who is Eco Moda's new president, is the handsome and stupid (though supposedly educated) son of the company's retiring co-founder Roberto Mendoza. After searching unsuccessfully for a job to match her education and experience, she applies for a position as the secretary to the president of Eco Moda, a highly successful, trendy fashion manufacturer/retailer founded by two families, the Mendozas and the Valencias. Though Betty has a master's degree in finance and graduated at the top of her class, she has always been unable to secure a job interview, because, she claims, her ugly photograph ruins her otherwise impressive résumé. But while Armando proceeds cynically to seduce a woman who is physically repugnant to him (Betty), he becomes enamored of her, and they fornicate. She becomes Armando's accomplice in a clandestine scheme to save Eco Moda from financial ruin, part of which scheme is that Armando should seduce Betty while engaged to Marcela, an executive and stockholder of the company. Betty constantly faces the scorn of Eco Moda's attractive manager-owners but proves herself indispensable to Eco Moda's new president, Armando Mendoza. The third is the stabilization of Eco Moda under Betty's presidency ending with the marriage of Betty and Armando with the birth of their baby.īeatriz Aurora Pinzón Solano, (Betty), is an ugly but brilliant economist working as a secretary at a Colombian fashion empire, EcoModa. the degradation of disgraced Armando back in Bogotá, while Betty undergoes a transformation from ugly to beautiful. The second is a slow short movement with much time spent showing parades and the like in Cartagena counterpoised vs. The first is sonata-allegro, acted out with very fast velocity: the two themes being 1) the irrational idiocy of Armando vs the calm rationality of Betty while she fantasizes romance with Armando in her mind. The structure is much like a classical symphony in three movements. The story has three movements: 1) Armando's foolish destruction of Eco Moda, 2) Betty's flight from the disgrace and her vacation in Cartagena where she is transformed to a beauty, and 3) Betty returned to Eco Moda, installed as new president. Because Betty, his secretary (and economics wizard), is enamored with him, she helps Armando deceive the board of directors as he loses money and brings the company to ruin. But his scheme is doomed for his faulty mathematics. Armando is a very incompetent playboy with a scheme to turn a huge profit as the new president of Eco Moda, a clothing manufacturing company. Taking place principally in Bogotá, Colombia, Betty La Fea is essentially a Cinderella comedy about the rise of poor, ugly Betty Pinzón and the fall of rich, handsome Armando Mendoza. It is the first telenovela to have been remade worldwide and has been regarded as bringing the telenovela to new levels of success. In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.ĭue to the success of re-runs aired in the United States, in June 2009, Yo soy Betty, la fea re-aired in México on Canal de las Estrellas.īetty, la fea is one of the world's most acclaimed and popular television shows and is considered the most famous Latin telenovela in history. Eight years after the telenovela's original run, the highly anticipated return of the original version of Yo Soy Betty, La Fea delivered impressive ratings for the network, attracting over one million viewers, more than half a million of which were adults aged 18–49.
"Se dice de mí" performed by Yolanda Rayoīetty, la Fea re-aired on Spanish-language U.S.
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